Turn traffic into sales. Help shoppers navigate the 'messy middle' when purchasing online
With more people than ever making purchases from home, capturing online demand and delivering an amazing online shopping experience is critical. Google helps you acquire new customers and create stronger connections with the ones you already have. Win customers in the “messy middle” of the purchase journey.
Drive online sales across Google and YouTube. Adapt your retail or sales strategy to e-commerce. Explore the online sales solutions below for actionable ways to
- Win customers in the “messy middle” of the purchase journey
- Drive online sales across Google and YouTube
- Adapt your retail or sales strategy to e-commerce
Drive qualified leads
Connecting with consumers today takes more than just a click — it’s a conversation. For businesses, a holistic lead generation strategy is key to driving this conversation. Google’s solutions make it easy for you to reach potential customers and guide them through the decision-making process.
Explore the lead generation solutions below for actionable ways to
- Drive new, qualified leads
- Measure and optimise the lead pipeline
- Nurture and re-engage existing lead opportunities
Grow local sales
It’s more important than ever to communicate with local shoppers. The distinction between online and offline sales is becoming increasingly blurred. People research and order online, check local availability, and pick up in-store to avoid long delivery times. With Programmatica, becoming part of the consumer journey from search to sale is easier than ever before.
Explore the offline sales solutions below for actionable ways to
- Connect with consumers where they are
- Drive actions in the physical world
- Provide locally relevant product information
- Correlate online activity to activity in store
Build your brand recognition
Whether you’re an established company or an up-and-coming business, Google can help you build brand awareness. Google has the marketing capabilities you need to connect with consumers at the right time with the right message. Learn how channels like YouTube can help improve brand perception and awareness of your products and services.
Explore the brand awareness solutions below for actionable ways to
- Reach your audience more effectively
- Show up in the right moments and contexts
- Make the most of your creative resources to drive better results