As ads are dynamic, you’ll need to provide, or work with an integration partner who provides, the following:

• Hotel list (the hotels you want to advertise)
• Prices (an up-to-date set of prices for different itineraries)
• Landing pages (pages on your website that users arrive at when clicking on your ads)

The above items are managed in a Hotel Center account, which you will link to your Google Ads account in order to run hotel campaigns and manage your budget, campaigns, ad groups, hotel groups, bids, and reporting. If you don’t have a Hotel Center account, we will do it for you.

• Attract travelers who are actively looking for a hotel in a particular area. Ads contain your company’s name, hotel name, price, and text callouts to highlight the unique benefits of booking through your site.
• Tailor a hotel’s prices by a hotel’s availability and traveler itineraries.
• Send customers to a website to book, or allow them to book on Google.
• Pay for an ad only when someone books a hotel, or fine-tune your bidding by factors such as device type, the traveler’s country, or length of stay.

Ad ranking is determined by an auction in which Google considers partner bids and the quality of the ad. Factors that impact an ad’s quality include but may not be limited to the accuracy of the partner’s prices and how well the ad addresses the user’s need.